Principles of Advertising and Imc with Adsim CD-ROM
- ISBN-10
- 0071115390
- ISBN-13
- 9780071115391
- Pages
- 774
- Language
- English
- Published
- 2004
- Author
- Thomas R. Duncan
Description
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.
