Schlesinger , Leonard A. , 561 Schlossberg , Howard S. , 57 , 113 , 235 , 288 , 433n . ... Small Business Administration , 185 Smart & Final , 129 Smart , Tim , 288 , 560 Smart Ones , 257 Smith , A. B. , 417 Summers , John O. , 196n .
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding.
Fundamentals of Marketing
Fundamentals of Marketing
Multicultural consumers spent about US$3.9 trillion in the United States in 2017 and, importantly, ethnic groups behave differently (Humphreys, 2017). Cui (1997) proposes that in any country in which there are ethnic marketing opporHave ...
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students.
Expertise : education , knowledge , experience 3. Power , status , success 4. Confidence : presence at presentation A. Define the research problem 1. ... Reprinted by permission of Pearson Education , Inc. , Upper Saddle River ...
Schor, J.B. (1991) Overworked American: the unexpected decline of leisure, New York: Basic Books. ... Yeung, I.Y. and Tung, R.L. (1996) 'Achieving business success in Confucian societies: the importance of Guanxi (connections)', ...
Mendez, E. and J. Pearson (1994), “Purchasing's Role in Product Development: The Case for Time Based Strategies,” International Journal of Purchasing and Materials Management, 30 (1), 2-12. Mentzer, J.T. (1986), “Determining Motor ...
Essex: Pearson Education. Krafft, M., Arden, C.M. & Verhoef, P.C. (2017). Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions? Journal of Interactive Marketing, 39, pp. 39–54. Kremer, K. (2012).