Services Marketing
- ISBN-10
- 0071148817
- ISBN-13
- 9780071148818
- Series
- Services Marketing
- Category
- Business & Economics
- Pages
- 700
- Language
- English
- Published
- 1996
- Publisher
- Mcgraw-hill
- Authors
- Mary Jo Bitner, Valarie A. Zeithaml
Get the book
Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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