Strategic Management: Formulation, Implementation, and Control

Strategic Management: Formulation, Implementation, and Control
ISBN-10
0071167129
ISBN-13
9780071167123
Series
Strategic Management
Category
Strategic planning
Pages
1072
Language
English
Published
1999-11
Publisher
McGraw-Hill/Irwin
Authors
John A. Pearce, Richard Braden Robinson

Description

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple Business Week and traditional strategic management cases, and presents a pedagogical model created by the authors.

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