Strategic Management: Formulation, Implementation, and Control

Strategic Management: Formulation, Implementation, and Control
ISBN-10
0071198687
ISBN-13
9780071198684
Series
Strategic Management
Category
Business & Economics / Strategic Planning
Pages
972
Language
English
Published
2003
Publisher
Mcgraw-hill
Authors
John A. Pearce, Richard Braden Robinson

Description

With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover.

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