This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
The middle-class household income in India started at about $4,500 in 2007. Tata believed that a car costing about $2,500 would be able to take advantage of the very large market that was being served only by two-wheel vehicles.
Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the...
With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to ...
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.
Essentials of Strategic Management 6thedition by Gamble, Peteraf, and Thompson presents concise,straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest.
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts...
The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.
Essentials of Strategic Management: The Quest for Competitive Advantage