This book is written for you if you want to get to grips with your marketing but you need a helping hand.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing ...
This text provides an overview of business-to-business marketing.
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
... 46 saving best for last, 326 saying what you mean, 329 scheduling ad placement billboard, 169 magazines, 167–168 newspaper, 163–164 scheduling appointments during trade show, 226 Schell, Jim, Small Business For Dummies, 2nd Edition, ...
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.
Full of helpful strategies, practical tips and real-world case studies, this book is a must-have for business owners who are seeking to expand their reach online and make an impact to their bottom line.
Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.