How to Think Like the World's Greatest Marketing Minds

How to Think Like the World's Greatest Marketing Minds
ISBN-10
0071378529
ISBN-13
9780071378529
Category
Business & Economics
Pages
209
Language
English
Published
2000-11-09
Publisher
McGraw Hill Professional
Author
Marcia Layton Turner

Description

In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

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