The Power of Corporate Communication: Crafting the Voice and Image of Your Business
- ISBN-10
- 0071379495
- ISBN-13
- 9780071379496
- Category
- Business & Economics
- Pages
- 294
- Language
- English
- Published
- 2002-06-28
- Publisher
- McGraw Hill Professional
- Authors
- Paul A Argenti, Janis Forman
Description
Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.
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Other editions
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- 2002-06-28
- 256 pages
- Ebook
- McGraw Hill Professional
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