Customer Relationship Management
- ISBN-10
- 0071394125
- ISBN-13
- 9780071394123
- Series
- Customer Relationship Management
- Category
- Business & Economics
- Pages
- 164
- Language
- English
- Published
- 2001-09-22
- Publisher
- McGraw Hill Professional
- Authors
- Kristin L. Anderson, Carol J. Kerr
Description
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Get the book
Other editions
-
- 2023-02-23
- 213 pages
- Ebook
- SAGE Publications Limited
-
- 2021-03-08
- 212 pages
- Ebook
- Business Expert Press
-
- 2019-04-24
- 515 pages
- Paperback
- Routledge
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