The Fundamentals of Business-to-Business Sales & Marketing
- ISBN-10
- 0071408797
- ISBN-13
- 9780071408790
- Category
- Business & Economics
- Pages
- 208
- Language
- English
- Published
- 2003-08-21
- Publisher
- McGraw Hill Professional
- Author
- John Coe
Description
This guide shows sales and marketing executive how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new technologies in order to meet the increasing revenue and margin demands.
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