Kidfluence: The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
- ISBN-10
- 0071416226
- ISBN-13
- 9780071416221
- Category
- Business & Economics / Marketing / Research
- Pages
- 192
- Language
- English
- Published
- 2003-07-21
- Publisher
- Mcgraw-hill
- Authors
- Anne Sutherland, Beth Thompson
Description
Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.
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