kidfluence
- ISBN-10
- 0071436170
- ISBN-13
- 9780071436175
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2003-08-22
- Publisher
- McGraw Hill Professional
- Authors
- Anne Sutherland, Beth Thompson
Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Get the book
Other editions
-
- 2003-07-21
- 192 pages
- Paperback
- Mcgraw-hill
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