Jack Trout on Strategy
- ISBN-10
- 0071437940
- ISBN-13
- 9780071437943
- Category
- Business & Economics
- Pages
- 159
- Language
- English
- Published
- 2004-03-18
- Publisher
- McGraw Hill Professional
- Author
- Jack Trout
Description
The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.
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