Strategic Marketing Management
- ISBN-10
- 0071450939
- ISBN-13
- 9780071450935
- Series
- Strategic Marketing Management
- Category
- Business & Economics
- Pages
- 275
- Language
- English
- Published
- 2005
- Publisher
- McGraw Hill Professional
- Author
- Mark E. Parry
Description
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
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Other editions
-
- 2002-01
- 275 pages
- Paperback
- McGraw Hill Professional
-
- 2001-12-22
- 294 pages
- Paperback
- McGraw Hill Professional
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