Marketing Power Plays: How the World's Most Ingenious Marketers Reach the Top of Their Game
- ISBN-10
- 0071475583
- ISBN-13
- 9780071475587
- Category
- Business & Economics
- Pages
- 178
- Language
- English
- Published
- 2007
- Publisher
- McGraw-Hill Companies
- Author
- Business Week
Description
Learn the Plays Make Your Move Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays Leadership Power Plays Strategy Power Plays Game On. Visit businessweek.com/powerplays
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