The Successful Marketing Plan
- ISBN-10
- 0071611231
- ISBN-13
- 9780071611237
- Category
- Business & Economics
- Pages
- 576
- Language
- English
- Published
- 2003-06-13
- Publisher
- McGraw Hill Professional
- Authors
- Roman G. Hiebing, Scott W. Cooper
Description
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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Other editions
-
- 2011-10-04
- 592 pages
- Ebook
- McGraw Hill Professional
-
- 1990
- 342 pages
- Paperback
- Ntc Business Books
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