Consumer Behavior and Marketing Strategy
- ISBN-10
- 0072410647
- ISBN-13
- 9780072410648
- Series
- Consumer Behavior and Marketing Strategy
- Category
- Comportamiento del consumidor
- Pages
- 582
- Language
- English
- Published
- 2002
- Publisher
- McGraw-Hill/Irwin
- Authors
- J. Paul Peter, Jerry Corrie Olson
Description
This text introduces a number of elements to help readers better understand markets and develop effective marketing strategies. The authors utilize the wheel of consumer analysis to show how consumers affect cognition, behaviour, environment and marketing strategy interact.
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