This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the...
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the...
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses.
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including ...
This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
(2011). Economist. Retrieved January 23, 2013, from http://www.economist.com/node/18560427 Rafter, K. (2011). Hear no evil-see no evil: Political advertising in Ireland. Journal of Public Affairs, 11(2), 93–99. Ratliff, J., & Rubinfeld ...
Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
Exploring the core principles that drive advertising, this book goes beyond academic theory.
This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.