Selling: Building Partnerships
- ISBN-10
- 0072426160
- ISBN-13
- 9780072426168
- Series
- Selling
- Category
- Business & Economics
- Pages
- 640
- Language
- English
- Published
- 2000-08
- Publisher
- McGraw-Hill/Irwin
- Authors
- Stephen B. Castleberry, John F. Tanner, Barton A. Weitz
Description
Selling: Building Partnerships was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in each edition. It presents selling theories and skills and then encourages the students to practice applying them.
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