ABC's of Relationship Selling: With ACT! Express
- ISBN-10
- 0072550988
- ISBN-13
- 9780072550986
- Series
- ABC's of Relationship Selling
- Category
- Business & Economics
- Pages
- 580
- Language
- English
- Published
- 2002-02
- Publisher
- McGraw-Hill/Irwin
- Author
- Charles M. Futrell
Description
ABC’s of Relationship Selling is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
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