Persuasion in the Media Age
- ISBN-10
- 0072862912
- ISBN-13
- 9780072862911
- Category
- Juvenile Nonfiction / Social Science / General
- Pages
- 448
- Language
- English
- Published
- 2005
- Publisher
- Mcgraw-hill
- Author
- Timothy A. Borchers
Description
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
Get the book
Other editions
Similar books
-
American Civil Rights: Primary sources
By Phillis Engelbert, Betz Des ChenesAmerican Civil Rights: Primary sources
-
Invisible Allies: Microbes That Shape Our Lives
By Jeanette FarrellMmm-mmm, microbes!Although we are accustomed to equating the presence of microbes with disease, in fact most microbes play a vital "friendly" role in shaping our lives. It is not just...
-
Teaching Social Studies in Middle and Secondary Schools
By Cheryl Mason Bolick, Candy Beal, Peter H. MartorellaThis comprehensive introduction to teaching social studies to middle and secondary school students includes many new ideas for teaching in our 21st century classrooms. Continuing the tradition of social studies...
-
Generalist Social Work Practice: A Strengths-based Problem-solving Approach
By Christine Anlauf Sabatino, Elizabeth M. Timberlake, Michaela Zajicek FarberThis well-known and widely used text is intended to provide entry-level professional social workers with a foundation of knowledge and values needed to practice from a generalist perspective---focusing on...
-
Revolution in Eastern Europe: Understanding the Collapse of Communism in Poland, Hungary, East Germany, Czechoslovakia, Romania and the Soviet Union
By Peter CipkowskiUnderstanding the Collapse of Communism in Poland, Hungary, East Germany, Czechoslovakia, Romania, and the Soviet Union "Until 1989, the people of Eastern Europe lived under Communism’s totalitarian grip. They lacked...
-
世卫组织关于身体活动和久坐行为的指南: 简述
世卫组织关于身体活动和久坐行为的指南: 简述
-
Presidential Elections Since 1789
By Inc, Congressional QuarterlyPresidential Elections Since 1789
-
The Evidence-based Social Work Skills Book
By Barry CournoyerDuring the 21st Century, social workers will increasingly use evidence-based knowledge to plan, implement, and evaluate the quality of their own professional activities. This book explores the...
-
Organization Practice: A Social Worker's Guide to Understanding Human Services
By F. Ellen Netting, Mary Katherine O'ConnorThis new text gives social work students a solid background in organizational theory and shows them how to apply different practice approaches when managing in diverse, increasingly multicultural organizational settings....
-
Geography Around the World: Teaching the Five Themes
By Margaret ParrishGeography Around the World is a series of individual units that examine these continents and regions throughout the world: Africa, North Africa, and the Middle East, Asia, Europe. Commonwealth of...