Public Relations Writing: The Essentials of Style and Format
- ISBN-10
- 0072882565
- ISBN-13
- 9780072882568
- Series
- Public Relations Writing
- Category
- Public relations
- Pages
- 359
- Language
- English
- Published
- 2004
- Publisher
- McGraw-Hill College
- Authors
- Thomas Harvey Bivins, Thomas Bivins
Description
This text equips students with the essential skills for developing and writing public relations materials, covering all areas including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the constantly changing world of public relations. The text continues to stress the need for professionals to communicate more effectively to all audiences.
Get the book
Other editions
-
- 2013-01-01
- 480 pages
- Paperback
- Wadsworth Publishing Company
-
- 2010-07-14
- 343 pages
- Paperback
- Pearson College Division
Similar books
-
Confessions of a PR Man
By Max Gunther, Robert J. WoodThe author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers
-
Public Relations: Strategies and Tactics
By Bryan H. Reber, Dennis L. Wilcox, Glen T. CameronThis comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
-
Cutlip and Center's Effective Public Relations
By Glen M. Broom, Bey-Ling ShaFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
-
MediaSpeak: the Bold New Guide to Public Relations and Reputation Management
By Ian TaylorMediaSpeak: the Bold New Guide to Public Relations and Reputation Management
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
You Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
By Karen Taylor BassYou Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
-
Getting Publicity
By David Morgan ReesGetting Publicity
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
By Tom Watson, Paul Noble... Winchester, UK Watson, T (1997) Measuring the success rate: Evaluating the PR process and PR programmes, in Principles and Practice of Public Relations, ed PJ Kitchen, Chapman and Hall, London Watson, T (2001) Integrating planning ...
-
The PR Agency Handbook
By Regina Luttrell, Luke W. CapizzoA chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a ...