The Dynamics of Mass Communication: Media in the Digital Age

Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

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Other editions

• 

  The Dynamics of Mass Communication

  • 1996
  • 636 pages
  • Paperback
  • McGraw-Hill Humanities, Social Sciences & World Languages
• 

  The Dynamics of Mass Communication

  • 1996
  • 599 pages
  • Paperback
  • Mcgraw-hill

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