Essentials of Marketing: A Global Managerial Approach-Irm
- ISBN-10
- 0072894849
- ISBN-13
- 9780072894844
- Series
- Essentials of Marketing
- Language
- English
- Published
- 2000
- Author
- PERREAULT
Description
COMMENTS ON THE INTERNET EXERCISES The Internet exercises that appear in every chapter throughout Essentials of Marketing were developed to give students “ wired " experiences of how marketing concepts are being applied in this new ...
