Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
This teacher's book includes examples of marked work to indicate response levels and thorough guidance to match the new specifications.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
Effective Business Psychology: Instructor's Manual
Effective Business Psychology
應用心理學: 提升個人和企業(組織)工作績效
However , what if in the exchange between Mr. Larsen and Ms. Filo there was a misunderstanding , and the objective Mr. Larsen had in mind was not only to inform but also to persuade the executive committee and guests to accept Bill's ...
129–49 ; and E. Sieburg and C. Larson , " Dimensions of Interpersonal Response " ( Paper presented to the International Communication Association ... L.J. Peter and R. Hull , The Peter Principle ( New York : Bantam , 1969 ) , pp .
Economics.
Aims to show managers how to sell internally, and the benefits of corporate internal marketing.
Fully updated and revised throughout, the third edition features: * Expanded treatment of theoretical foundations * Greater focus on how gender, culture, diversity, globalization, and power impact communication networks * Streamlined ...