Communication Research: Asking Questions, Finding Answers
- ISBN-10
- 0073406767
- ISBN-13
- 9780073406763
- Series
- Communication Research
- Category
- Language Arts & Disciplines
- Pages
- 432
- Language
- English
- Published
- 2010-03-01
- Publisher
- McGraw-Hill Education
- Author
- Joann Keyton
Description
Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.
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Other editions
-
- 2014-02-25
- 448 pages
- Paperback
- McGraw-Hill Education
-
- 2009-01-30
- 472 pages
- Paperback
- Juta and Company Ltd
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