Electronic Media: An Introduction

ISBN-10: 0073526169
ISBN-13: 9780073526164
Series: Electronic Media
Category: Social Science
Pages: 464
Language: English
Published: 2012-09-13
Publisher: McGraw-Hill Education
Author: Lynne Schafer Gross

Description

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

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Other editions

Electronic Media: Then, Now, and Later
- 2016-12-01
- 330 pages
- Ebook
- Taylor & Francis
Electronic Media: Then, Now, and Later
- 2016-12-01
- 330 pages
- Ebook
- Taylor & Francis
Electronic Media: Then, Now, and Later
- 2016-10-25
- 342 pages
- Paperback
- Focal Press
Electronic Media: Then, Now, and Later
- 2013-03-20
- 12 pages
- Paperback
- Taylor & Francis

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