Basic Marketing: A Marketing Strategy Planning Approach
- ISBN-10
- 007352980X
- ISBN-13
- 9780073529806
- Series
- Basic Marketing
- Pages
- 790
- Language
- English
- Published
- 2008
- Publisher
- McGraw-Hill/Irwin
- Authors
- Edmund Jerome McCarthy, William D. Perreault, Joseph P. Cannon
Description
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
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Other editions
-
- 2006-10
- 790 pages
- Paperback
- McGraw-Hill/Irwin
