Fundamentals of Marketing: Essentials Edition
- ISBN-10
- 0074529277
- ISBN-13
- 9780074529270
- Series
- Fundamentals of Marketing
- Category
- Marketing
- Pages
- 486
- Language
- English
- Published
- 1992
- Authors
- William J. Stanton, Rex Winsbury
Description
Adaptation of a 1985 guide for TAFE marketing and small business courses. Subjects covered include strategic marketing planning, industrial marketing, product planning and development, and retailing and wholesaling. Includes learning objectives, exercises, an appendix on marketing arithmetic, a glossary and name and subject indexes.
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