The Strategic Partnering Pocketbook: Building Strategic Partnerships and Alliances
- ISBN-10
- 0074714031
- ISBN-13
- 9780074714034
- Category
- Business & Economics
- Pages
- 102
- Language
- English
- Published
- 2004
- Publisher
- Mcgraw-hill
- Authors
- Tony Lendrum, Jock Macneish
Description
The Strategic Partnering Pocketbook utilises easy to understand diagrams, cartoons/illustrations, check sheets, public and private sector mini case studies/quotes, as well as easy to read text to explain the principles, concepts and practices behind partnering and alliancing The book also reviews the 0 to 10 Relationship Management matrix to put partnering and alliancing into context in terms of the other legitimate relationship approaches that can be taken.
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