Managing the Unknown: By Creating New Futures

ISBN-10
0077076265
ISBN-13
9780077076269
Category
Corporate planning
Pages
259
Language
English
Published
1994-01-01
Publisher
McGraw-Hill Companies
Authors
John Morris, Jean Lawrence, Richard Boot

Description

The central theme of this text is that most managers perceive the future as a force to which they must respond reactively when, in fact, they are building and moulding the future in their actions and motives of the present.

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