Principles and Practice of Marketing
- ISBN-10
- 0077079353
- ISBN-13
- 9780077079352
- Series
- Principles and Practice of Marketing
- Category
- Business & Economics
- Pages
- 745
- Language
- English
- Published
- 1995-01-01
- Publisher
- McGraw-Hill Book Company Limited
- Author
- David Jobber
Description
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.
Get the book
Other editions
Similar books
-
Principles and Practice of Marketing 10/e
By JOBBER AND ELLIEBOOK: Principles and Practices of Marketing 10/e
-
Principles and Practice of Marketing
By David JobberThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing ...
-
Principles and Practice of Marketing
By David Jobber, Fiona Ellis-ChadwickThe ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing.
-
Principles and Practice of Marketing
By David JobblerPrinciples and Practice of Marketing
-
Marketing: Principles and Practice
By Dennis Adcock, Al Halborg, Caroline RossNow revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
-
Marketing
By Jim BlytheThe SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements.
-
Principles and Practice of Social Marketing: An International Perspective
By Rob Donovan, Nadine HenleyPublic Journalism: First Principles, in J. Rosen, and D. Merritt Jr., (eds.), Public Journalism: Theory and Practice. Dayton, OH: Kettering Foundation. Rosenstock, I., Strecher, V. and Becker, M. 1988. Social Learning Theory and the ...
-
Principles & Practice of Marketing
By Jim BlytheThe intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate.
-
Instructor's Manual: Im Princ Pract Marketing
By David JobberInstructor's Manual: Im Princ Pract Marketing
-
Marketing Communication: Principles and Practice
By Richard J. VareyProviding a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication ...