Contemporary Management
- ISBN-10
- 007711115X
- ISBN-13
- 9780077111151
- Series
- Contemporary Management
- Category
- Business & Economics
- Pages
- 674
- Language
- English
- Published
- 2007-01
- Authors
- Gareth R. Jones, Edgar Meyer
Description
This European edition of Contemporary Management offers a comprehensive coverage of introductory management topics, addressing both new and classic theory and research within a contemporary framework. The book begins by examining what it means to be a manager, before moving on to analyse this in relation to various aspects of strategy, leadership and the organization. The authors take a practical approach, applying concepts to real-life situations in order to equip students to deal with the issues and opportunities posed by today's dynamic business environment.
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