Principles and Practice of Marketing

Principles and Practice of Marketing
ISBN-10
0077123301
ISBN-13
9780077123307
Series
Principles and Practice of Marketing
Category
Marketing
Pages
946
Language
English
Published
2010
Publisher
McGraw-Hill Education
Author
David Jobber

Description

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Marketing: Principles and Practice
    Marketing: Principles and Practice
    By Dennis Adcock, Al Halborg, Caroline Ross

    Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.

  • Handbook of Niche Marketing: Principles and Practice
    Handbook of Niche Marketing: Principles and Practice
    By Tevfik Dalgic

    The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a ...

  • Marketing
    Marketing
    By Jim Blythe

    Harlow: Prentice Hall. Deetz, S.A. (1992) Democracy in an Age of Corporate Colonization: Developments in Communication and the Politics of Everyday Life. Albany, NY: State University of New York Press. Gatignon, Hubert and Robertson, ...

  • Principles and Practice of Social Marketing: An International Perspective
    Principles and Practice of Social Marketing: An International Perspective
    By Rob Donovan, Nadine Henley

    Public Journalism: First Principles, in J. Rosen, and D. Merritt Jr., (eds.), Public Journalism: Theory and Practice. Dayton, OH: Kettering Foundation. Rosenstock, I., Strecher, V. and Becker, M. 1988. Social Learning Theory and the ...

  • Entrepreneurship Marketing: Principles and Practice of SME Marketing
    Entrepreneurship Marketing: Principles and Practice of SME Marketing
    By Ayantunji Gbadamosi, Sonny Nwankwo

    Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run ...

  • Principles and Practice of Marketing
    By John Frain

    Principles and Practice of Marketing

  • MODERN MARKETING: PRINCIPLES AND PRACTICE
    MODERN MARKETING: PRINCIPLES AND PRACTICE
    By D. CHANDRA BOSE

    Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.

  • Services Marketing: Principles and Practice
    Services Marketing: Principles and Practice
    By Catherine Cole, Adrian Palmer

    This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles...

  • Marketing Communications: Principles and Practice
    Marketing Communications: Principles and Practice
    By Philip J. Kitchen

    Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.

  • Hospitality Marketing
    Hospitality Marketing
    By David Bowie, Francis Buttle, Maureen Brookes

    ... Wingate, Wyndham 7,670 667 71 hilton Waldorf astoria, Conrad, Curio, Canopy, hilton, Doubletree, embassy suites, ... starwood st regis hotels & resorts, the Luxury Collection, W hotels, Westin hotels & resorts, Le Meridien, ...