Economics for Business

Economics for Business
ISBN-10
0077124731
ISBN-13
9780077124731
Series
Economics for Business
Category
Economics
Pages
442
Language
English
Published
2009
Publisher
McGraw-Hill Higher Education
Authors
David Begg, Damian Ward

Description

Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.

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