International Marketing
- ISBN-10
- 0077148150
- ISBN-13
- 9780077148157
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 682
- Language
- English
- Published
- 2014
- Publisher
- McGraw-Hill Higher Education
- Authors
- Philip R. Cateora, Pervez N. Ghauri, Ghauri
Description
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
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Other editions
-
- 2015
- 805 pages
- Paperback
- McGraw-Hill Higher Education
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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