Principles and Practice of Marketing

ISBN-10: 0077174143
ISBN-13: 9780077174149
Series: Principles and Practice of Marketing
Category: Marketing
Language: English
Published: 2016
Publisher: McGraw-Hill Incorporated, Us
Authors: David Jobber, Fiona Ellis-Chadwick

Description

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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Other editions

Principles and Practice of Marketing
- 2013-11-05
- 800 pages
- Ebook
- SAGE
Principles and Practice of Marketing
- 2013-11-01
- 800 pages
- Ebook
- SAGE
Principles and Practice of Marketing
- 2010
- 946 pages
- Paperback
- McGraw-Hill Education
Principles and Practice of Marketing
- 2009
- 744 pages
- Paperback
- Cengage Learning

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