EBOOK: Principles and Practice of Marketing
The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing.
Gallagher, P. (2009), Henning Mankell creates a 'female Wallander' following star's suicide, The Observer, 27 December http://www. ... Wirtz, J. and Chew, P.L. (2003), Essentials of Services Marketing, Pearson Education, London.
4 Case 7 Case 8 OLC case 5 Case 9 Case 10 OLC case 6 Case 11 Case 12 OLC case 7 Case 13 Case 14 OLC case 8 Case 15 ... David Jobber, Professor of Marketing, University of Bradford consumer behaviour, decision-making, choice criteria ...
The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.
Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run ...
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication ...
Harlow: Prentice Hall. Deetz, S.A. (1992) Democracy in an Age of Corporate Colonization: Developments in Communication and the Politics of Everyday Life. Albany, NY: State University of New York Press. Gatignon, Hubert and Robertson, ...
This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.
Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade.