Essentials of Marketing Research
- ISBN-10
- 0077387627
- ISBN-13
- 9780077387624
- Series
- Essentials of Marketing Research
- Pages
- 418
- Language
- English
- Published
- 2009
- Authors
- Hair, Jr.
Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new m.
