Essentials of Strategic Management

ISBN-10: 0077475909
ISBN-13: 9780077475901
Series: Essentials of Strategic Management
Pages: 590
Language: English
Published: 2010
Author: John Gamble

Description

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contempora.