Basic Marketing: 19th Edition
- ISBN-10
- 0077512537
- ISBN-13
- 9780077512538
- Series
- Basic Marketing
- Category
- Business & Economics
- Language
- English
- Published
- 2013-01-17
- Publisher
- McGraw-Hill Higher Education
- Authors
- E. Jerome McCarthy, Jr., Joseph Cannon
Description
Built on a strong foundation, Basic Marketing 19e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the Ëfour PsË in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent Ëbest practices,Ë and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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Other editions
-
- 2013-02-25
- 784 pages
- Paperback
- McGraw-Hill Education
-
- 2013-02
- 832 pages
- Paperback
- McGraw-Hill Europe
-
- 2006-10
- 790 pages
- Paperback
- McGraw-Hill/Irwin
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