Marketing
- ISBN-10
- 0077729021
- ISBN-13
- 9780077729028
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 736
- Language
- English
- Published
- 2015-01-26
- Publisher
- McGraw-Hill Education
- Authors
- Dhruv Grewal, Michael Levy
Description
Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Get the book
Other editions
Similar books
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
Marketing Made Simple
By Geoff Lancaster, Paul ReynoldsPickton, D, and Broderick, A, Integrated marketing Communications, Chapter 28, (Financial Times – Prentice Hall; Pearson Educational Ltd. 2001). Roncoroni, S, Direct Marketing, Financial Times, 15 April 1986.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
Marketing For Dummies
By Jeanette Maw McMurtryThis book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...
-
The Referral Engine: Teaching Your Business to Market Itself
By John JantschAnd smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.
-
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth GodinThis is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the...
By Nicholas JohnsonThe Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
Principles of Marketing
By Gary Armstrong, Philip Kotler, Stewart AdamThe 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
-
The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
By Lonny KocinaI’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina