International Management: Culture, Strategy, and Behavior

International Management: Culture, Strategy, and Behavior
ISBN-10
0077862449
ISBN-13
9780077862442
Series
International Management
Category
Business & Economics
Pages
688
Language
English
Published
2014-02-28
Publisher
McGraw-Hill Education
Authors
Fred Luthans, Jonathan Doh

Description

International Management: Culture, Strategy, and Behavior reflects new and emerging developments influencing international managers. With integrated real-world examples, research, and practical applications, students understand how to adjust, adapt, and navigate the changing global business landscape and respond to global challenges - making it a market - leader. The authors retain research and practices over the past decades, and incorporate new and emerging developments affecting international managers to increase students' effectiveness in managing across cultures.

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