Combo: Loose Leaf Marketing
These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year!
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it ...
In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and ...
"Hello, and welcome to Hunt, Mello, and Deitz's Marketing 3e. Students, particularly non-marketing majors, want to know, 'Why does this course matter to me?
Essentials of Marketing
Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.
Combo: Loose Leaf International Marketing with Connect Plus
This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing!