Essentials of Marketing Research
- ISBN-10
- 0078112117
- ISBN-13
- 9780078112119
- Series
- Essentials of Marketing Research
- Category
- Marketing research
- Pages
- 414
- Language
- English
- Published
- 2016-10
- Publisher
- Irwin Marketing
- Authors
- Joseph F. Hair, David J. Ortinau, Mary Celsi
Description
« Essentials of marketing research, fourth edition, delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. »--
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