This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.
Essentials of Marketing
Marketing Essentials
Marketing Essentials
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
Digital Marketing Essentials
Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
Includes: vocabulary review, DECA prep, facts and ideas review, marketing applications and computer applications
Marketing Essentials: International case studies
An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus.