The number ONE book in Marketing Education!
The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships.
Marketing Essentials
Essentials of Marketing
Marketing Essentials: Student activity workbook
Market Research Project Workbook Student Edition
School-to-Work Activity Workbook
Marketing Essentials Student a
Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing.
Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Marketing Essentials, Marketing Career Portfolio, Student Edition