Digital Marketing Essentials
Marketing Essentials
Saas Marketing Essentials
The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships.
This textbook is a useful companion for the CIM professional marketing qualification.
An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus.
Marketing Essentials
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
Essentials of Marketing
This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on ...