An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus.
The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships.
Marketing Essentials
Marketing Essentials
The number one book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing.
Includes: vocabulary review, DECA prep, facts and ideas review, marketing applications and computer applications
Marketing Essentials: International case studies
Essentials of Marketing
Marketing Essentials: Transparency package
Considered the nation_s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing.